Tuesday 24 April 2012

Codes And Conventions Of Film Opening

The codes of a film opening would be mostly technical codes due to mostly being designed and also edited on computers. A film opening will also have symbolic codes as in the openings the characters will have symbolic codes to signify to the audience whether they are the good guys or bad guys. For example, in The Incredibles opening scene, they are wearing the similar designed clothing and the same colour which is red which suggests to the audience that they are on the same team. The colour is symbolic as it could show that they are the bad guys as red is associated with blood, fire and various other things which are mainly considered evil with the colour red. Even though the opening is done solely on computer, you can still find symbolic codes such as the clothing and colours. In the opening it shows you what genre the film is as it is an animation and the opening is done on computer which suggests to the audience that the film will be an animation. In the opening sequence you see the characters mostly fighting/martial arts which suggests that it will be an action film aswell as fighting connotes to the audience that there will be lots of fights scenes and that its an action animation film. The costumes suggest to the audience that it might also be a superhero film. Film openings usually have the companies logo in order to show that they own the film so we would expect the pixar or Disney logo to be present in the incredibles opening scene but instead the logo of the incredibles is shown which suggests that they want the logo of the incredibles to be instantly recognisable.

Another thing which audiences will expect from a film opening is the title credits and cast. The incredibles opening scene does show the cast and who will do the voice overs for which character and also includes the names of the people who created the film for example the director Brad Bird. The opening also depicts what will happen in the film without essentially ruining the plot. The opening does this by showing random fights from the film just as a film trailer would do. We can see in the opening sequence that the team who are most likely to be the incredibles (due to them wearing red as it is the main color in the opening) fighting a giant robot which suggests to the audience that the robot will most likely be the bad guy or that it might be a weapon used by another party.

we can compare the opening of the incredibles to the opening of iron man and see similar things:
we can see that both openings are done on computer where they have been edited. Both depict what the movie will be about such as iron man depicting a robot or a man in an iron suit which depicts that it will be futuristic or be an action film. Also both include casting credits and titles which is what most film openings have.

Filmography: The Incredibles
Year: 2004

Filmography: Iron man
year: 2008
http://www.imdb.com/title/tt0371746/

The opening sequences for the two examples:

The Incredibles -


Iron Man -

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